Three cubes (each 81m2) were used each as a lounge, music and design studio. The entire concept is movable and can be implemented at all times to a suitable and certain location, regarding to its concept. World famous producers and DJ’s are running interesting workshops. Artists are giving lectures and and opening receptions. At the end of the day, DJ’s put on some music under widely recognized and well-known party labels. The uniqueness and urban concept are spread in prior over several well-known media channels by participating artists, producers, DJ’s and party labels. By the reach of our activation, KENT was able to offer an unique and sustainable experience to all customers and represent itself as an advanced brand.